Age distribution
Dominant bracket · 25-34
Top regions
US Coastal (CA, NY, MA)
UK / EU Tech Hubs
Southeast Asia (India, Philippines)
Why ·Skill stacking is primarily a Gen Z + millennial anxiety response to job displacement, concentrated in urban job markets (coastal US, London, Berlin, Bangalore) where AI disruption and tech hiring are most visible. Income skew higher because early adopters are already earning $50k+/yr and seeking $70k+ moves. Female skew reflects career-switcher + returner demographics (women re-entering after breaks). Platform mix (YouTube 79, Instagram 77, Reddit 79) shows this is *educational* + *career-strategy* content, not pure entertainment—audiences are actively researching, not passively scrolling.