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CREATORRANK #24 · DECAYING

Build In Public

Creators documenting their product/business building journey in real-time: early design, feedback loops, launch metrics—audience investment

YOU COULD MAKE
$3-18k/mo
71
↓ 4% · 7D
Viral Score · over time
Build In Public
Now
71
↑ +1 in 8d
[ Money-making playbook · 30 ideas ]

How to make money.

APP IDEASTOP 10
CONTENT IDEASTOP 10
BUSINESS IDEASTOP 10
[ Apps in this lane ]
REAL APPS
6
COMBINED MRR
~$11k/mo
across all surfaced apps
MEDIAN GROWTH
0%
last 30 days
MONTHLY DOWNLOADS
~122k
combined
Hubble.Build
Hubble Pte Ltd · Business · iOS
SPIKING
Build In Dubai
Dubai Municipality · Business · iOS
SPIKING
Habits Build
Trust Technology Computer Service · Productivity · iOS
SPIKING
Setuply: Build & Focus
Elif Bilge Parlak · Productivity · iOS
SPIKING
Build ARIA
INHAABIT · Productivity · iOS
SPIKING
Lovable: Build Apps With AI
Lovable Labs Incorporated · Productivity · iOS
TOP EARNER
App revenue + downloads estimated via AppKittie · click any row to view
[ THE VIBE ]
Loved
Brand-safety read
Indie hackers and creator Twitter celebrate Build in Public as authentic and reciprocal (audience becomes early adopters/advisors); meanwhile, YouTube and Instagram audiences treat it as serialized entrepreneurship content with genuine investment in creator success.
Red flags (3)
  • Survivorship bias risk: trend amplifies wins, silences failures—brands endorsing it may inadvertently promote unrealistic founder expectations and draw criticism from failed builders.
  • Audience expects genuine messiness; overly polished or sponsored 'builds' read as inauthentic and get called out—brand co-option must be careful not to sanitize the narrative.
  • Metrics-sharing culture can expose competitive/financial data that creators later regret; brand association with trend could position sponsor as extracting creator labor for marketing value.
[ Who's into this ]
Age distribution
13-24
18%
25-34
52%
35-44
22%
45+
8%
Dominant bracket · 25-34
Female
38%
Urban
74%
High income
68%
Top regions
US Coastal (SF/NYC/LA)
UK
Southeast Asia (SG/MY/ID)
Why ·Build-in-public skews 25-34 (solopreneurs, early-stage founders) with strong urban/high-income signal (disposable income for tools, coaching, templates). Strong YouTube (99) and Instagram (82) signal confirms visual-first, aspiring-founder audience. X (48) lower because not all builders are Twitter-native; Reddit (67) and TikTok (77) confirm creator-economy cross-platform presence.
[ Per platform ]
77
82
67
48
67
99
VALUE
69
SATURATION
64%
NICHE GAP
SKIP
VELOCITY
-4%
Lifespan
34w
Competitors
35%
Audience
25-34
Intent
72
Brand-safe
Yes
[ Trend ancestry ]
Descended from
Open-Source Software and Developer Community Transparency
Build-in-public applies the open-source ethos of transparency and community feedback to product and business development.
Build In Public
Spawning under it
Build-in-Public Accountability Tools and Progress Tracking
Emerging tools enabling founders to share real-time metrics, revenue, user counts, and milestone updates transparently.
Build-in-Public Creator Course and Community (Paid Inner Circles)
Niche positioning build-in-public as a teachable framework with paid communities, mentorship, and exclusive updates.
Micro-Founder Build-in-Public (Solo Creator Economy)
Emerging subset of solo creators building profitable micro-products and services with transparent growth narratives.
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